1. How can a tiny grammatical choice change the persuasive force of an opinion?

2. Why does present tense make a speaker sound more confident, and why does that confidence matter for persuasion?

3. What does verb tense reveal about the difference between sharing an experience and making a claim?

• Can AI Models predict which songs will be successful based on lyrics alone?

• What linguistic features do labels track for predicting success?

• What is the difference between predicting art and creating it? What do models miss?

• How has data science and linguistic changed the film industry?

• Do streaming shows have their own “dialogue”?

• Is language optimization in film worth the cost of linguistic diversity and creativity?

• Do words reveal out inner world?

• Can how we talk (structure) tells us more about our mental state than what we say (content)?

• Can language analysis predict clinical depression before we even realized we’re depressed?

• To what extent is it ethical to leverage AI to help identify early signs of depression?

• What is the impact of small parts of speech in marketing language?

• In what ways does using “you” connect with audiences more than other pronouns?

• How can we apply insights about human connection in marketing language to our everyday relationships?

• Why do we give things/people nicknames?

• What does a nickname do to a relationship?

• How do brand nicknames impact sales?

• What are the benefits of AI technology in mental health treatment?

• What are the dangers?

• How can we understand the differences between human responses to mental health red-flags and machine responses?

• Why do some languages have words for things while others do not?

• Does it matter that English doesn’t have words to express certain ideas?

• Are there certain ideas or experiences for which “there are no words”?