1. How can a tiny grammatical choice change the persuasive force of an opinion?

2. Why does present tense make a speaker sound more confident, and why does that confidence matter for persuasion?

3. What does verb tense reveal about the difference between sharing an experience and making a claim?

• What is the impact of small parts of speech in marketing language?

• In what ways does using “you” connect with audiences more than other pronouns?

• How can we apply insights about human connection in marketing language to our everyday relationships?

• How do businesses use analytics to stay on top of evolving internet culture and language?

• Does the internet speak its own language? If so, what is it?

• In what ways is internet culture indexed in internet language?

Language Does More: Dialect Analytics for Marketing Strategy

• What are regional dialects and how do they influence individual perception?

• What are some tools brands can use to navigate the marketing complexities of regional dialects?

• In what ways do language change and linguistic context pose challenges to many Natural Language Processing strategies for marketers?

• How can we tell whether a sentence was written by AI or a person?

• Does it matter whether an email was written from a unique, creative human brain, or simple formed by data scraped off the web?

• How can we understand our creative ability to write and speak as being separate from what a machine can do? 

• What are “demographics”, what is the connection between language and demographics, and why is this important to consider in the workplace?

• What do linguists know about how individual interpretation of different speech patterns impacts our perception of demographic categories?