Language Does More: The Power of “You”
What is the impact of small parts of speech in marketing language?
In what ways does using “you” connect with audiences more than other pronouns?
How can we apply insights about human connection in marketing language to our everyday relationships?
Language Does More: Nicknames
Why do we give things/people nicknames?
What does a nickname do to a relationship?
How do brand nicknames impact sales?
Language Does More: The Business of Keeping Up with Internet Culture and Language
How do businesses use analytics to stay on top of evolving internet culture and language?
Does the internet speak its own language? If so, what is it?
In what ways is internet culture indexed in internet language?