Memra & the Insurance/Finance Industry
Memra Language Services is a learning and analytics laboratory that brings linguistic research techniques into workplaces to improve outcomes across systems and teams. It sounds good, right? Sure. But that sentence doesn’t really tell you much about the actual WORK Memra is doing in your industry. So let’s get specific.
Here are some of the Insurance/Finance companies Memra has worked with over the last 6 years:
And while each of Memra’s projects and partnerships is unique, here are what these insurance/finance clients have been tackling:
Implementing organizational change based on employee Engagement Survey results:
Employee Handbook Language
Professional Development Progressions/Program Design
Writing Future Survey Questions
Taking the “next step” in DEI — actually integrating inclusive language practices into internal processes:
Integrating Inclusive Language Training into Employee Onboarding
Integrating Power & Politeness Assessments into Interview Questions
Including a regular Leadership Language Analysis into 360 Performance Reviews and People Analytics
Incorporating language patterns into sales processes: training, predictions, and performance measurement
Investigating the impact of language-use on how teams determine Key Performance Indicators (KPI’s)
Conducting sales enablement linguistic analyses by leveraging language samples from company Marketing Materials and buyer-seller conversations
Supporting female employees with self-advocacy and linguistic leadership training
Memra has been a good fit for insurance/finance companies because these companies tend to have a lot of employees, a lot of departments, and a lot of hierarchy. For Insurance/Finance companies, landing on a solution is the easy part; it’s the integration of the solution into each employees work process that is the hard part.
Whether employees are working in HR, sales, or IT, they all use language to get their jobs done. Memra’s Insurance/Finance clients have found a lot of value in using language as the VEHICLE for solution integration. When language itself becomes the strategy, creating real, integrated change in a large organization becomes much simpler.
One type of project that Memra’s linguists would like to see the insurance/finance industry tackle more of in the future is in Sales Enablement. This is a big pain-point for organizations who are BIG enough that communication between sales and marketing is challenging, but who are too SMALL to have an entire Sales Enablement team. Memra is a great partner in solving this problem: orgLAB Language Analytics is a fantastically flexible tool that can take a wide variety of linguistic inputs (sales conversations and marketing materials, alike!) and uncover where linguistic mismatches are occurring.
The services Memra offers are kind of weird. Ok - * Unique *. This means that at Memra, we have to be flexible, curious, and endlessly innovative to make sure we are solving the right problems for our clients. Let’s keep going!
