Memra & the Biotech Industry
Memra Language Services is a learning and analytics laboratory that brings linguistic research techniques into workplaces to improve outcomes across systems and teams. It sounds good, right? Sure. But that sentence doesn’t really tell you much about the actual WORK Memra is doing in your industry.
Here are some of the Biotech companies Memra has worked with over the last 6 years:
And while each of Memra’s projects and partnerships is unique, here are what clients in the biotech industry have been tackling:
Supporting underrepresented workers, especially women, through linguistic training
Understanding employee self-advocacy through orgLAB Language Analytics
Investigating power-structures in the workplace and their impact on employee retention through orgLAB Language Analytics
“Memra’s ability to deliver language-based advocacy training to women from diverse cultures and across 6 languages is absolutely inspiring. AWAKE members are already asking for the workshops and opportunities to practice new language skills to self-advocate. Our Allies are also ready to implement changes based on your keynote. A global success!”
Memra Language Services’ approach to training and analytics is a good fit for biotech employees because linguistics is a science, and linguists themselves are scientists. Many biotech employees are trained as scientists and come from a rigorous academic background. Taking a peer-reviewed, research-informed approach to critical workplace communication challenges appeals to their own training and sense of value.
One type of project that Memra’s linguists would LIKE to see the biotech industry tackle in the future is integrating language analysis into the review and testing of their own products. Most biotech companies use surveys as a part of their research protocol during product trials, and while the content in the surveys is seen as value qualitative data, the language used by participants (syntax/semantics interface, pragmatic features, etc) usually goes completely un-analyzed.
Especially in trials that seek to establish mental clarity/state of the participant before and after testing, analyzing language-use could add significant and critical information to each study.
The services Memra offers are kind of weird. * Unique *. This means that at Memra, we have to be flexible, curious, and endlessly innovative to make sure we are solving the right problems for our clients. Let’s keep going!
